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Brand Creation, Messaging and Launch
For GoldenSource’s newly developed Snowflake Native App, I coined the name 'OMNI' and built the launch story around a clear promise: a governed 'whole-of-fund view' delivered on Snowflake, the cloud data platform used to store, process, and analyze data at scale. I helped develop the GTM messaging, then carried it through both the launch advertising campaign and the sales enablement materials I developed, ensuring a consistent narrative from first impression to sales conversation.
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