Weave

Brand Creation and Messaging
This software engineering group, originally called “Direct IT”, wanted a whole new brand, identity and campaign to coincide with the launch of their latest release of their cloud-based database software for municipalities. I built the value proposition, brand anthem, and customer voice prints, then coined the name Weave and the tagline “Many threads. One view.” to capture how disparate data streams come together into a single, accurate municipal view. The launch included role-tailored website that routes visitors to information based on their job within a municipality.