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Creative Direction, Writing, Messaging Consultation
For SVB’s startup segment, I provided creative direction, writing, and messaging consultation to help strengthen campaign development across acquisition and nurture programs. As part of a larger team, I helped refine the messaging, elevate the creative, and improve execution across digital and lifecycle touchpoints. The broader effort contributed to a 691% increase in web traffic, a 196% increase in lead quality, and a 22% year-over-year increase in customer acquisition.
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